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What is SEO and how does it work?

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Search engine optimization or SEO in short, the goal of this article is to give you a basic overview of how search engines work. So, you’ll better understand what program optimization or SEO is all about. Today there are over 130 million registered websites out there on the internet to sort through all of it most of us rely on search engines to find what we want and these search engines became so good that over 90% of individuals using the web believe them to seek out things. Now there are many good search engines out there but about 83% of individuals worldwide use Google. So, that is what we’ll use during this article just confine mind the concepts we’re discussing applying on all the opposite search engines too. When you search for something with Google you get back a results page and there’s lots of stuff on it. This shows you ways many websites Google found that is probably relevant to what you are looking for?

Companies Put Google Ads

Here, companies pay Google to put ads for when people look for particular things but this is often the section most people care about. It’s the actual results list which is just a list of websites that are most likely to contain what you’re looking for? And you’ll notice this is just the first results page. You can click down there for more now here’s the important part that the majority of people just do not know over 94% of individuals that use Google only. Click results on this first page if they don’t find what they’re looking for. They usually don’t bother clicking on subsequent result pages instead they typically like better to just adjust their search terms and begin from scratch and of these people that do click thereon the first page most only click in what. Sometimes referred to as the golden triangle or top three. So leads to the fact about 63% of individuals just click right in there.

This is why optimizing your website for search engines or doing SEO is so important when people look for something that’s relevant to them, and that they see your website in their search results. They’re gonna click and visit your page and these aren’t just any visitors these are people that are looking for exactly what you offer. So if anyone, they’re the foremost likely to convert into customers subscribers, etc. But if your website isn’t showing up towards the top 3 results or so or if it isn’t even on the first page it’s almost like your website doesn’t exist. No one can even find it. Why some websites show abreast of this first-page at all are stuck way down? At rock bottom of the pile well a site’s position in search results is decided by what’s mentioned as Page Rank.

Every website has a ranking for particular search terms or keywords in the beginning the first search engines worked by tracking all the words on webpages. We referred too often by other websites were more likely to be relevant that’s how Google was born to search engines today all follow this model they still look at your website’s keywords but they then rank your site’s relevance on the number and quality of backlinks to it from other websites.

So, keywords are important because they tell Google you’re out there but backlinks move your website up the organic phenomenon. That’s why the search results you see are called organic or natural results. They’re constantly changing supported what people actually do out there on the online unsurprisingly. As there are the two aspects to how search engines find and there are two corresponding components to SEO first is the on-site component. This is where you ensure your site is filled with keywords that are relevant to what your site’s about.

For example, if you sell sandals in Pakistan you want to make sure relevant keywords are on your site like sandals Pakistan shoes leather sandals things like that the second component of SEO is named off-site SEO. This is where you work to create backlinks to your website that originate from other sources links to your site and can be created using articles, social media blogs, posts discussion boards, and so on. But keep this in mind the more influential or legitimate the website is that links back to you.

The more effect that backlink from that site it’s gonna wears your search result ranking. So that’s it SEO is super important because it helps you move to the top of relevant search results and since almost everyone relies heavily on search engines to find anything online. SEO is the most effective way to increase traffic to your site and good SEO takes time to rank.