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What is PPC?
Are you struggling to get more traffic to your website then let’s talk about PPC one of the best ways to attract visitors online. What is the terms you should know and why you want to use it? PPC stands for pay-per-click and pay-per-click advertising is a method of online marketing. Where you’ll place ads in strategic places online and pay a fee-only the ad is clicked by a visitor. It’s a way to attract visitors to your site instead of attracting them organically.
For example, if we look at a typical search results page on Google, Yahoo, or Bing the paid ads are up top and are usually labeled as set organic. Results are the ones underneath on social media the ads can appear as posts on a feed banner ads on the side and then a variety of other firms – Facebook, Twitter, Instagram, YouTube, and even Pinterest have options for paid advertising on top of social media and search result pages. You’ll notice ads placed in strategic places on all kinds of websites all over the internet. This is the world of PPC now every time a user clicks on any of these ads the advertiser pays a specified fee. This fee is called the cost per click or CPC for short if you’re considering doing paid advertising you might be wondering how much is the cost per click. Well, the answer really depends on how much competition there is for space where you want to put your ad to put things into perspective.
The average cost per click across industries in the US is between one and two dollars some are as cheap as a few cents while others can cost more than $50 per click. Another key term you should know is CPM. CPM stands for cost per thousand impressions and applies to display and video ads only as opposed to the cost per click. Where you pay based on how many times you’re out is actually clicked. CPM is based on impressions alone you’re literally buying the right to simply show your ad times regardless of how many times it’s clicked.
So there you have it PPC, CPC, CPM you’re already learning. So as PPC right for your business let’s talk about why PPC might be a great addition to your online strategy first pay-per-click advertising is extremely targeted you can choose precisely who to capture your ads based on location keywords, interests, age, gender, language and even the different type of devices. So instead of wasting your money on mass marketing, you’re advertising your goods and services directly to the people who are most likely to be interested in what you have to offer. You can even adjust your ads for people that have already visited your website.
This type of PPC advertising is called retargeting. Retargeting is huge on average out of every hundred people that visit a website only two will convert into an actual customer that means 98% of initial traffic virtually goes race. Retargeting lets businesses place ads that remind the folks who left to come back and check out the products and services. They missed before but this turn in to PPC advertising helps businesses capture more of the 98 percent of people who didn’t convert the first time. PPC advertising is pretty cost-effective after all the only time you pay a fee is when you’re out of actually clicked.
Paid advertising is additionally super trackable. Basically, this suggests you to monitor how well your ads are performing and adjust them accordingly. If one isn’t giving you as many clicks as you’d like you always know exactly which ads are actually driving sales and helping your business and which ones well aren’t flexibility comes hand-in-hand with PPC. Last paid advertising is fast while ranking high in organic search results is important. It takes time to urge there but with PPC you’ll put a brand new ad and observe the leads in a couple of days. So if you’re looking to immediately attract more traffic to your site and boost sales you may want to give PPC some serious thought in the end.
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